The Futura Fair!

This ladies t-shirt journey of ours has led us to all sorts of places and has now led us to the RDS in Dublin for our first ever trade show, The Futura Fair, this Sunday to Tuesday.

Being honest, I'm really really nervous about the whole show. Feel under a lot of pressure to get a result at it to validate going there but also to drive on the entire LadyUmbrella business - we need to secure some orders and stockists there. With the knowledge that we have no knowledge of trade shows at all this has added to the anxiety levels and sleep is already getting impaired due to fretting (a job hazard I guess). I'm like a duck out of water...

Elena is counjuring up a phenomenal display for our space. She has come up with a huge design which we've printed out on 6 A0 sheets so it should fill a space of 2.5m x 2m. This display has frames on it where we are going to have some t-shirts as well as having some information about LadyUmbrella. Elena now has the job of painting the display - I'm feeling confident she'll do a good job, she always pulls this stuff off, kinda incredible really..Then on Sunday we'll get it set up there - rest assured we'll have some pictures...

We're also trying to come up with a few ideas or things we should do at our section to try get some buyers attention and orders (and to stop these nerves)...Would love to hear any suggestions you have..

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Lights On, Lights Off [Video]

Recently Elena was asked to design a few lampshades and so we figured we should record a short little movie to show them off..It's possibly one of our silliest videos yet and has none of our ladies t-shirts but for some reason we like it and we hope you do too..Leave a comment and let us know what you think..Ole!




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John Rocha and Us...

...incredibly have something in common!

Now, those who know me (especially the ladies of the Loft Market) will know that I'm not too up to speed on fashion & design - it's not really my thing but even I have heard of the designer John Rocha..And, as it turns out us and our ladies t-shirts have something in common with him..His first shop in Dublin was in Powerscourt Shopping Centre which houses the Loft which just so happens to house us! Check out this little vid as John Rocha shows you around Powerscourt and Dublin...Ole...




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Love Is In The Air!

It's that time of year again when eyes get all filled with love, chocolates sales soar to obscene levels, flowers are felled, wrapped and purchased with more ferocity than you can shake a big stick at - it's St. Valentines Day!

Now, we don't have chocolates, nor do we have any flowers but we do have our own collection of ladies t-shirts which embody and encapsulate more love than you can imagine..We've gone through the full array of emotions with our t-shirts so they're nice and emotionally charged for you...Buy one and try one on and you'll see what we mean..

Anyway, as it is almost StVals day we've got a discount code up and runnning for you all..If you use code stvals you'll get 20% off + free shipping which is rather nice :) The code will only be valid until St Valentines Day (surprise surprise) so embrace the love and get something now for your loved one (or yourself)..Ole..


P.S. Sharing is caring! Our IT boffins have have got a new Facebook "like" button and Twitter ReTweet button on the top of all our blog posts..Give them a click and make us smile!