Friday, December 16, 2011

OMUNKY - The Friday Finger Point

So, with bounding enthusiasm I write the first, of hopefully many, Friday Finger Points and I'm delighted to have OMUNKY as the first brand I get to feature..OMUNKY is a t-shirt brand with an eco twist, all t-shirts are eco friendly and 5% of all sales are donated to WildAid - a company that practices what they preach, nice to see..

Rick, the owner and designer behind OMUNKY, started OMUNKY in July 2009 with the goal of bringing humor to the eco-friendly/animal activist clothing market.
"I didn't want to sell shirts that just said things like "save the whales" or "plant a tree"."
he said and after scouring his nicely laid out shop I can confirm that there are no such cliches..Instead this eco brand has a fine array of quirky, colourful and charming characters ranging from giraffes to gorillas and moose to monkeys (there had to be some monkeys didn't there?).. The stand out design for me is this purple OMUNKY logo t-shirt, I really dig the colour and fun simplicity of the design..Which one floats your boat?

Whilst there are no rules to an OMUNKY t-shirt, there is a method to the OMUNKY design madness as Rick explains,
"There is really no rules when I design a shirt, I just prefer not to use humans or domestic animals. The current season also plays a factor in my releases. I try and stick the animal I design in what I feel is their appropriate month (Polar Bear = December, Giraffes = June, you get the idea)."
Indeed we do :)

Like lots of online brands the OMUNKY empire expands beyond just the website and onto facebook and twitter.. Rick, like myself, is
"a huge fan of Facebook and Twitter, and how they allow me to interact with my customers. I think OMUNKY would have been a very different brand if it did not utilize the power of social networking."
I can only concur with Rick on this point so follow OMUNKY on Twitter and like on facebook and let him know who pointed you in his direction ;)

The picture above also shows that OMUNKY is an online brand that isn't afraid to go offline and take his wares to his customers..This is an important part for growing a brand I think and something we've also tried to do (I wrote about this recently for HYA) and one that I hope has been beneficial for OMUNKY..

With us swimming in similiar shirty circles I've been familiar with OMUNKY for a while now and am happy to be able to showcase the brand as our first Friday Finger Point.. I can say with certainty that selling t-shirts online is not the easiest thing to do but I've been able to see OMUNKY grow over the last few years and genuinely wish Rick all the best for the future..Who knows, maybe an OMUNKY meets LadyUmbrella collab may happen sometime in the future..

OMUNKY, you've been Friday Finger Pointed!

The Friday Finger Point is a weekly post where I point the finger (in a nice way) at an online brand owner, designer or creative type..LadyUmbrella has been lucky to get lots of blog posts about us so it's our turn to give something back..Check out the brands and people pointed out each week, spread them on and let me know which ones you like!
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